In our previous post, we looked at the benefits of outsourcing design work to external designers. It’s however important for us to also highlight that outsourcing is usually not a bed of roses as it sounds, and can cause a number of problems to your company. It’s therefore important for you to weigh the pros and cons before you make the decision on whether to outsource.
Let’s take a look at 4 disadvantages of outsourcing your design work.
#1 Outsourcing may have a negative effect on the team’s morale
When making the decision to outsource design work especially if you have staff members who feel they are capable of doing that work, may lead to a drop in morale because the staff will feel like you don’t value their expertise. This will therefore ensure a lack of buy-in by your internal team and this may negatively impact the success of the project because they will not be committed offering the external designers sufficient assistance. In as much as you outsource, both the external and internal teams need to work together for a project to be a success.
#2 Cultural barriers may affect the project
It’s no secret that different companies have different cultural norms that they abide by. Therefore, when making the decision to outsource there is always a possibility that the cultural differences between your company and the external design company are complete extremes. This might lead to barriers that will make it difficult between the external and internal teams to work well together and this may have a negative effect on the project.
#3 Outsourcing may lead to unmet expectations
One of the major problems with outsourcing is that when you as a client turn to external designers to handle your work, you have an idea of what you want your end product to look like, but you can’t put it into words. You then rely on the designers to produce the work exactly the way to see it in your mind. In most cases however, this will not happen and you may end up feeling as though the service provider did not meet your expectations. It may not be that the designer did not actually meet your expectation but rather the problem might be that you had unrealistic expectations.
#4 Outsourcing may expose your intellectual property to risk
When outsourcing design work to an external company, you will often need to give them access to proprietary company information such as business plans, which is your intellectual property, in order to enable them have sufficient knowledge of your company to aid the design process. This however may end up putting your business at risk because you don’t have guarantees that these designers will not share the information with your competition.
It’s important to note that with these disadvantages, there are always safeguards that you can put in place as a mitigation measure. Ultimately, you have to put plenty of thought into how you will secure buy in from your internal team and other stakeholders as well as chose the right and reputable external design company to ensure that your project becomes a success.