When planning to engage in any form of design work there is usually one key decision that you have to make for your company. The key decision is whether to do the work internally or outsourcing it to external designers. This is a decision that has to be carefully thought out because a number of factors have to come into play, top of the list being a cost benefit analysis. If your decision to outsource is the right one, you may end up reaping huge rewards.
Let’s take a look at 5 benefits of outsourcing your design work.
#1 Outsourcing may end up saving you money
The major benefit about outsourcing is that in most cases it will be a onetime expense. You contract designers for the duration of the work and once they are through, that’s it. No more money is spent on them. It’s a cost saving because if you had a full time employee responsible for your design work, you’d have to put them on a salary including all the employment benefits, in addition to the equipment and software, and these can be expensive for your company.
#2 Outsourcing will save you time
When you outsource work to designers, they know that the contract is time bound hence they will work quickly to ensure the job is complete within the agreed time. The design industry is based on speed and efficiency in execution. Truth is, if you get a good design company, they are likely to get the job done in at least half the time it would take you to do the work internally.
#3 Outsourcing enables you to get a fresh perspective
When you work with a company or a brand for so long, there is a tendency to develop tunnel vision whereby you just develop one perspective and can’t see outside of it mostly because of the biases you will have formed over time. Outsourcing is usually the solution to this. External designers come with minimal biases thereby enabling them to have a fresh perspective on things. The benefit to this is that they will be able to develop much better concepts that will benefit your brand or company.
#4 Outsourcing increases the chances of success
When working with external designers, their interests will often align to your interests. You want your brand or company to stand out to increase your market share, and they want your brand or company to stand out so that you can give them a good recommendation to help them secure their next client. This therefore means all parties are motivated to ensure a win-win result hence increasing the chances of a successful project.
#5 Outsourcing frees you to focus on other important things
The design process can be time consuming and this may take your attention from other important company business. However, when you outsource the job to external designers, it will free you to focus on other important areas of your business because you will have less worries about the design work.
Outsourcing to designers is indeed very beneficial. It’s however very important to ensure that you settle on a reputable design company because not every designer is the same.