Category: Blog

This is How to Choose the Right Outsourcing Vendor

Before you make the decision about outsourcing your design work, there are a number of considerations that you have to make. You must be clear about what you want to achieve, and you must do your due diligence to ensure you get the right designers to help you achieve your goals. You don’t want to spend thousands of dollars on a project only for it to fail.

Here are a couple of tips on how to choose the right outsourcing vendor.

You must be clear about what you want to achieve

The very first step before outsourcing design work is being crystal clear on what you want to achieve. This will include both the end result as well as other fringe benefits that come with outsourcing and traveling to luxury destinations with an exotic car rental from Your desired end result will guide you in determining the specific tasks you want to outsource, the skill set and experience you are looking for from the external designers. This is an internal process that has to be sorted out before you start engaging potential designers.

Verify the designers’ experience

Before deciding on a designer to outsource your work to, you must first find out their level of experience vis-à-vis your intended goals for the design project. Find out about other similar projects they have done, the clients they have worked with, their technical expertise, as well as the qualifications of their management team. Be sure to interact with the entire team before offering them a contract. Your instinct may at times need to come into play.

Check for references

It’s crucial to check for references before awarding any job to external designers and actually speak with their former clients to get an unbiased account on the vendor’s abilities. How they have delivered their work for their former clients will give you a better idea about whether they will be a good fit for you. It’s advisable to go beyond the references that they have stated. As you do your due diligence, try and find out for yourself their client list and talk to the client you feel has a business that is similar to yours as this is what will inform whether the designers will be a good fit for you.

Understand the designer’s organizational culture

In order to determine whether a design company will be a good fit for you, both your organizational cultures should be able to mesh with each other. The truth is your organizational culture and that of the design company will be different therefore your ability to work together will be determined by the ability of your two organizations to find points of intersection between your cultures.  Organizational culture will range from communication, to client management practices, and these can be handled very differently from one organization to the other. It’s therefore important for you to understand the designer’s organizational culture to see whether they’ll be a good fit.

There are of course other determinations to be made when you want to rent a Bentley in London and these will be influenced by the size of the project, amount of money involved, the nature of your product and many more. However, with the above information, you should be better placed to choose the right designers for your project.

5 Benefits of Outsourcing Your Design Work

When planning to engage in any form of design work there is usually one key decision that you have to make for your company. The key decision is whether to do the work internally or outsourcing it to external designers. This is a decision that has to be carefully thought out because a number of factors have to come into play, top of the list being a cost benefit analysis. If your decision to outsource is the right one, you may end up reaping huge rewards.

Let’s take a look at 5 benefits of outsourcing your design work.

#1 Outsourcing may end up saving you money

The major benefit about outsourcing is that in most cases it will be a onetime expense. You contract designers for the duration of the work and once they are through, that’s it. No more money is spent on them. It’s a cost saving because if you had a full time employee responsible for your design work, you’d have to put them on a salary including all the employment benefits, in addition to the equipment and software, and these can be expensive for your company.

 #2 Outsourcing will save you time

When you outsource work to designers, they know that the contract is time bound hence they will work quickly to ensure the job is complete within the agreed time. The design industry is based on speed and efficiency in execution. Truth is, if you get a good design company, they are likely to get the job done in at least half the time it would take you to do the work internally.

#3 Outsourcing enables you to get a fresh perspective

When you work with a company or a brand for so long, there is a tendency to develop tunnel vision whereby you just develop one perspective and can’t see outside of it mostly because of the biases you will have formed over time. Outsourcing is usually the solution to this. External designers come with minimal biases thereby enabling them to have a fresh perspective on things. The benefit to this is that they will be able to develop much better concepts that will benefit your brand or company.

#4 Outsourcing increases the chances of success

When working with external designers, their interests will often align to your interests. You want your brand or company to stand out to increase your market share, and they want your brand or company to stand out so that you can give them a good recommendation to help them secure their next client. This therefore means all parties are motivated to ensure a win-win result hence increasing the chances of a successful project.

#5 Outsourcing frees you to focus on other important things

The design process can be time consuming and this may take your attention from other important company business. However, when you outsource the job to external designers, it will free you to focus on other important areas of your business because you will have less worries about the design work.

Outsourcing to designers is indeed very beneficial. It’s however very important to ensure that you settle on a reputable design company because not every designer is the same.

These are The Reasons your Website is not Getting Traffic

One of the reasons many companies make the decision to outsource design work, especially web design, is simply because they feel the task is too big to do internally. The company has had a website in place for years but it doesn’t seem to be getting any traffic. It’s however important to know why your website is not getting traffic before you go for external designers to revamp your website. Some of the reasons could be simple things you can just do on your own.

Here are a couple of reasons why your website is not getting traffic.

Your content may not actually be good

Your customers will only go to your website if it has content that is of value to them. For instance, if you are selling products or services, it will be important for your website to clearly demonstrate the value proposition of these products or services so that a customer can evaluate them against their needs. Make it a point to go through your website’s content while putting yourself in your customers’ shoes and see whether it would influence your decision making.

Your website may not be user friendly


When customers come to your website, in most cases they already have in mind what they are looking for and they hope your website will give them some level of convenience through offering a good user experience. However, when a customer has a difficult time navigating through your website therefore taking too long to get what they want, chances are they will not return or recommend your website to anyone.

Your website may be too slow

Your customers are busy people and the fact that they are on your website means they have taken time out of their busy schedules. Therefore, when they are on your website and your pages are taking too long to load, making your customers spend additional time that they don’t have, you can be guaranteed they will neither return nor recommend your website to anyone. It’s always important for you to compare your website with that of the competition so that you can tell whether your website speed is at par.

Your website may not be mobile friendly

Because many people are living on the go today, your customers will always want the convenience of being able to access your website through their mobile devices. However, when your website is not properly optimized for mobile devices therefore not giving your customers a good experience, it will dissuade them from accessing your website through their mobile devices hence you will miss out on this traffic. No website can survive by just appealing to customers with desktop computers.

You may not have done sufficient SEO

You must realize that your website is competing for the attention of audiences with millions of other websites in the few popular search engines therefore you need to have a good SEO plan to ensure that your website stands out. If you’re not getting website traffic it’s because your SEO is not sufficient.

If you can figure out how to do most of these internally, it will save you from spending money outsourcing this work. However, if you don’t have internal competencies then by all means, outsource.

4 Disadvantages of Outsourcing Your Design Work

In our previous post, we looked at the benefits of outsourcing design work to external designers. It’s however important for us to also highlight that outsourcing is usually not a bed of roses as it sounds, and can cause a number of problems to your company. It’s therefore important for you to weigh the pros and cons before you make the decision on whether to outsource.

Let’s take a look at 4 disadvantages of outsourcing your design work.

#1 Outsourcing may have a negative effect on the team’s morale

When making the decision to outsource design work especially if you have staff members who feel they are capable of doing that work, may lead to a drop in morale because the staff will feel like you don’t value their expertise. This will therefore ensure a lack of buy-in by your internal team and this may negatively impact the success of the project because they will not be committed offering the external designers sufficient assistance. In as much as you outsource, both the external and internal teams need to work together for a project to be a success.

#2 Cultural barriers may affect the project

It’s no secret that different companies have different cultural norms that they abide by. Therefore, when making the decision to outsource there is always a possibility that the cultural differences between your company and the external design company are complete extremes. This might lead to barriers that will make it difficult between the external and internal teams to work well together and this may have a negative effect on the project.

#3 Outsourcing may lead to unmet expectations

One of the major problems with outsourcing is that when you as a client turn to external designers to handle your work, you have an idea of what you want your end product to look like, but you can’t put it into words. You then rely on the designers to produce the work exactly the way to see it in your mind. In most cases however, this will not happen and you may end up feeling as though the service provider did not meet your expectations. It may not be that the designer did not actually meet your expectation but rather the problem might be that you had unrealistic expectations.

#4 Outsourcing may expose your intellectual property to risk

When outsourcing design work to an external company, you will often need to give them access to proprietary company information such as business plans, which is your intellectual property, in order to enable them have sufficient knowledge of your company to aid the design process. This however may end up putting your business at risk because you don’t have guarantees that these designers will not share the information with your competition.

It’s important to note that with these disadvantages, there are always safeguards that you can put in place as a mitigation measure. Ultimately, you have to put plenty of thought into how you will secure buy in from your internal team and other stakeholders as well as chose the right and reputable external design company to ensure that your project becomes a success.